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Entertainment, Lifestyle

Easter Holiday Hacks to keep the kids busy

March 28, 2018

The Easter Holidays have arrived and children across the country are celebrating, no more school for two whole weeks! Meanwhile, moms across the country are waking up in a cold sweat. No more school for two whole weeks!

 If you’re a mom, unless you plan ahead, the common childhood complaint of boredom will haunt you these holidays.

Blue Horizon Licensing, exclusive representatives of Mattel Consumer Products in South Africa, was kind enough to share with us their five easy and totally fun Easter holiday hacks to help keep the kids busy.

1)     Host a Barbie picnic 

Summer is drawing to a close, so take full advantage of a sunny day by hosting a Barbie-themed Easter picnic. Let your little girls invite a couple of friends over, tell them to dress in Barbie pink, and bring their favourite Barbie dolls to join in the fun. Spread a blanket on the lawn, bring out the Barbie tea set, and roll in the Barbie Food Truck. Complete the picture with a couple of jugs of water (or pink milk, if you’re feeling brave!) and a selection of real biscuits.

This picnic combines imaginative play, allowing the kids to order their ‘food’ from the truck – select from hamburgers, hotdogs, pizza slices and a variety of ice creams – with water play, as they pour and drink their ‘tea’. Water play is especially good for toddlers, helping to develop fine motor skills and hand-eye co-ordination. It is also regarded as one of the best starting blocks for building Maths and Science skills, introducing them to concepts such as empty, full, half full, and – most likely – spillage (As a bonus, give them some cloths, maybe they will learn to clean up after themselves too!)

When the picnic draws to a close, surprise them with an impromtu Easter Egg hunt in the garden. You’ll be the most popular mom on the block!

2)     Build a Hot Wheels rally track

Nothing entertains children quite like toy cars, so why not host an outdoor Hot Wheels rally championship? This season’s hottest Hot Wheels includes a selection of bikes, monster trucks, drift cars and mini quads – perfect for outdoor terrain.

Build a traditional track using the Hot Wheels track builder, but encourage the kids to expand their play into the garden, using sand and mud to create their own rally courses. Up the ante by introducing Hot Wheels Light and Sound Master Blaster or Hyper Racer, or blast into turbo speed with the remote control Nitro Charger.

Sand and mud play is widely recognised as one of the joys of childhood, not only because the kids are actually encouraged to get dirty, but also for its open-endedness – there really is no limit to what kids can build, no right and wrong, and no end to the entertainment. While some kids simply enjoy the sensation of playing with mud, others will relish the opportunity to build intricate tracks, with obstacles constructed of sticks, leaves and stones. Just remember to dress the kids in old clothing – this game is bound to get dirty!

3)     Throw a Slumber party

Chickens aren’t the only animals that lay eggs this Easter – Dinosaurs do too! So why not throw a Barney-themed slumber party? If the kids are too young to sleep over, suggest a ‘sleep under’ – where they come for early evening dinner and fun, but go home to sleep in their own beds. Tell the kids to bring their own Barney, you supply some Barney coloring books and colouring crayons, plus a couple of Barney floor puzzles that they can all do together. End the evening with a selection of Barney DVDs, filled with music and fun that kids simply can’t resist. Love him or hate him, Barney holds a special place in the hearts of all children, teaching them kindness, manners and the value of good old fashioned fun.

4)     Ten Pin Bowling: Barbie vs Barney

Ten pin bowling is all the rage these holidays, perfect for either indoor or outdoor play. And with the Barney Bowling set and Barbie’s Pinktastic Bowling set, you’re all set for a nail-biting Ten Pin tournament. Purple vs Pink. Barney vs Barbie.

Ball skills are another vital building block in childhood development, teaching hand eye co-ordination, motor skills and timing. Hosting a friendly tournament is also a great way to introduce young children to competitive play, teaching them the joy of winning, but also the inevitability of losing, and the importance of being a good sport, win or lose.

5)     Take the kids shopping

Shopping with toddlers always sounds like a bad idea, but this Easter Toy Kingdom South Africa is hosting a series of Easter Egg hunts. Kicking off on March 31, stores at the East Rand Mall, Gateway, Sandton, Menlyn, V&A Waterfront and Canal Walk, will host a series of eggciting Easter Egg hunts, allowing kids the freedom to run through their favourite Toy Kingdom stores and join in the search for hundreds of chocolate eggs, plus the chance to find one of 2 golden eggs per store – and win an eggstra eggciting prize! The hunt promises to keep kids busy for at least 30 minutes, just enough time for mom to grab a cup of coffee, which is sometimes all you need to restore your sanity.

 

About Blue Horizon Licensing

Blue Horizon Licensing (Pty) Ltd. is a global leader in brand licensing and has represented Mattel Consumer Products exclusively in South Africa for over 15 years, working with brands including Barbie, Hot Wheels™, Barney & Friends, Thomas & Friends, Fisher-Price® and Scrabble

In 2017, the creative team approved over 820 different product styles for Barbie alone, and sold over 10 million units, making South Africa one of the leading regions for consumer product sales of the Barbie brand. Visit www.blueh.co.za for more information.

 

From your friends at Mattel and Fabmon,

Have a very happy Easter holiday!

Entertainment, Fashion, Inspiration, Slider

Happy March 2018! #YouCanBeAnything

March 1, 2018

 

Besides this being both my and my son’s birthday month, I am also extremely excited for and proud of  Mattel’s continued efforts to help our children recognize a broader view of beauty with their Barbie Fashionista range which incorporates the diversity that surrounds us all the time.

So many times we look back and reminisce the old days when life was ‘easier’ and ‘kids were kids’. So many ugly and negative things today we wish our kids were never exposed to. Perhaps the old days were good days, but that certainly does not mean they were any better than they are today. Among many others, the “Me Too” movement has proven how far we’ve actually come and how much we, as a human race, have matured. If you really think about it, we have more power today to make things so much better than what they were yesterday.

My sweet daughter is turning 8 this year and even though I have been buying her Barbie dolls for a long time, Barbie only really started to appeal to her very recently. A tender time in a young girl’s life – she’s just come from toddler-hood and nearing adolescence. It’s important that our young girls are exposed to positivity about their bodies, their skin colour, their hair types and even their sense of style.

It is perhaps no coincidence that the Barbie brand celebrates its 59th anniversary the day after International Women’s Day on 8 March 2018, celebrating women from all walks of life, all shapes, all sizes, all colours, and all creeds.

The Barbie Fashionista range has its roots in 2015, which saw the launch of a brand new Barbie crew featuring 23 dolls with a range of skin tones, facial structures, and hair colours. The popularity of the new line saw the official launch of the Fashionista label in 2016, with the introduction of three new body types – tall, curvy and petite – seven skin tones, 14 facial structures, 22 eye colours and 24 hairstyles. Plus, of course, countless new on-trend fashions and accessories to suit each individual doll, from casually cool and boho bold, to elegant evening wear and pretty much everything in between!

In 2017, this remarkable range won the coveted Toy of the Year award, in the Doll category, for its bold introduction of diversity, literally changing the face of the stereotypical Barbie brand by introducing new dolls with new body shapes, new face shapes, new skin tones, and new hairstyles.

The importance of exposing our children to diversity and providing them with imaginative toys that allow them to see themselves in their imaginary play cannot be overstated. Today, the Fashionista range features over 100 dolls of diverse appearance, and it continues to grow.

The 2018 range will bring with it even more variety, introducing another four body types, nine skin tones, 13 face-sculpts, nine eye colours, 11 hair colours and 13 hairstyles.

“Barbie has always given girls choices – from her 180 careers, to inspirational roles, to her countless fashions and accessories,” says Andrea Ziella, Head of Marketing and Trade Marketing, Mattel SA. “These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”

Barbie fans can now choose their Barbie to look just like them or create a group of friends to mimic their own friendship circles.

By allowing our children to choose a Barbie in their own image, or in the image of their best friend, or favourite actress, singer, movie star, or sporting hero, we are encouraging them to see the beauty that not only lies in their own shape, colour, and style but also in the various shapes, colours and styles that surround them.

We live in an increasingly diverse world, it is not only natural but crucial, that our children’s imaginary worlds represent this diversity.

 

 

 

 

 

 

 

Images are taken from https://barbie.mattel.com/en-us/about/role-models.html

Happy International Women’s Month, and remember, you can be anything.

Love,

 

Fashion

Never a doll moment!

August 18, 2014

I owned a gazillion of them when  I was growing up – had them in all shapes and sizes and took them along wherever I went. They’d bath me with me,  sleep with me, eat with me (literally!) and if I’d had it my way they’d even go to school with me.  My point, I loved them!! And so does my daughter Jada now and I’m pretty sure her daughter and her daughter’s daughter will be no different. Barbie is definitely here to stay!

In fact, come September 5, a whole range of Barbie apparel (for women! ) is expected to hit forever 21 stores around the world and if you were, like me, completely obsessed with Barbie’s annoyingly always perfect style, you’ll definitely love showing off in these beauties.
                              
I’m not sure who will be more excited to see me rock that gorgeous pink Barbie bikini this Summer – myself or Jada.

Did someone say twinnies!!!?

But whether you’re a Barbie fan or always hated the brat’s guts, with her perfect hair, perfect body, perfect boyfriend, perfect everything!!  You have to admit she’s once again found a way to keep us from ever really growing old.

Here’s a sneak peak of the line, Coming Soon!!

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Forever Young!!!